FREE KNOWLEDGE HUB
Success Stories
Research-backed stories of founders, companies and business models — free to read.
No login. No paywall.
Explore Success Stories
How Rapido built India’s largest bike-taxi network — then took on autos and cabs
Three engineers productised the informal bike lift, then built a captain-subscription mobility network across 400+ cities.
Rapido| India11 min
Read story
Swiggy: building an on-demand food network, then betting the company on Instamart
Owned logistics made Swiggy a national food app. Instamart is the second engine; the 2024 IPO did not end the share war.
Swiggy| India12 min
Read story
Zomato to Eternal: from restaurant menus to a multi-business consumer platform
Menus, then delivery, then Blinkit. In 2025 the parent was renamed Eternal because grocery minutes had become too big to hide.
Zomato (Eternal Limited)| India12 min
Read story
Blinkit: Grofers’ near-death pivot to 10-minute grocery — and Zomato’s most important bet
The scheduled-grocery company died on purpose. Dark stores, a 10-minute promise, a cash crunch, then an all-stock sale to Zomato.
Blinkit| India11 min
Read story
Zepto: two Stanford dropouts, 10-minute grocery, and a very fast capital machine
Born into the 10-minute war. Owned dark stores, $7 billion valuation in 2025, and an IPO path that is still a plan.
Zepto| India11 min
Read story
Nykaa: Falguni Nayar and the making of India’s beauty destination
Trust, content and authorised beauty — then stores and owned brands. FY26 crossed ₹10,000 crore revenue.
Nykaa| India11 min
Read story
Lenskart: Peyush Bansal’s omni-channel bet on Indian eyesight
Contacts, then frames, then factories, eye tests and stores. Listed in November 2025 after 15 years of standardising optical retail.
Lenskart| India11 min
Read story
Paytm: from mobile recharges to India’s listed fintech — including the 2024 bank shock
QR everywhere, India’s largest tech IPO, then an RBI ban on the payments bank. The rebuild is cost, merchants and compliance.
Paytm| India12 min
Read story
Browse by Topic
Explore stories by what interests you.