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Skill development · 18+
AI for Digital Marketing
Practical AI workflows for marketers: research, content, ads, reporting and productivity.
What GMI provides
- AI workflows for research, ads and content
- Plan, create and optimise campaigns
- Practice inside Student OS
- Student OS: lessons, live class, attendance, assignments, support
- Verifiable certificate after you complete the programme
Curriculum
3 modules · 8 lessons · 118 minutes of guided study
AI as a marketing assistant
- What AI can and cannot do16 min
- Briefs that produce usable drafts14 min
- A human edit checklist12 min
Research, offers and pages
- Audience and objection research15 min
- Offer and landing copy16 min
Content, ads and reporting
- Captions, scripts and creatives18 min
- Ad variants and tests15 min
- Reports in plain language12 min